Conference Proceedings



Bangkok University
BUSEM School for Entrepreneurship and Management
Building 9, 16th Floor
119 Rama IV , KluayNamThai, KlongToey, Bangkok, 10100
Tel: (662) 635-3500, extension 1795


Jasmine Grande Hotel****
4338 Rama IV Rd., Phrakanong
3 min walk from Bangkok University



What to do in Bangkok

Pamper yourself with a Thai massage after a busy conference day; enjoy the biggest variety of street food in the world; or take a cruise on the Chao Phraya River. Bangkok has much to offer and we hope you will stay on after the conference to enjoy in buzzing city. Some must-sees include:

It’s called The Grand Palace but “grand” doesn’t even begin to describe just how stunning this historic complex of buildings really is. It is among the top tourist attractions in the whole of Thailand, and has played an important role in the country’s history, being home to the Kings of Siam since 1782. Although it isn’t the official residence of the present king, King Rama IX, it is still used for official events such as state functions and royal ceremonies throughout the year. Of the numerous things to do in Bangkok this is a must-visit attraction for its architectural and cultural value. Get past the hawkers outside who will try to lead you away to spend your money elsewhere, then try to forget about the throng of tourists wandering the palace with you and the inevitable din that goes with them. If you can put all these negatives aside you’ll enjoy the artefacts, beautiful Thai art, and exquisite architecture and decoration throughout the palace complex.

The Jim Thompson House is one of the top Bangkok attractions offering insight into the life of owner Jim Thompson as well as a look at some of Thailand’s traditional architecture, beautiful silk and art. Even if you don’t know who Jim Thompson was, the house museum is interesting, and guided tours are informative and fun. Outside, the lush gardens are quite the oasis compared to the busy streets just steps away, and the large fish pond is a great place to sit and relax after a tour. Jim Thompson was a renowned American businessman who established a large and successful Thai silk company. Over the 1950s and 60s he put together this home with pieces from six different antique Thai houses to create the unique place you can visit today. The combination of historic Thai architecture with his own Western influences make this an intriguing place, but maybe more intriguing is the mystery of what happened to Jim Thompson when he went missing in the jungles of Malaysia in 1967.

Among the many things to do in Bangkok, shopping is always a popular pastime both for tourists and for locals. There are countless markets and shopping malls, but none come close to beating the experience you’ll find at the Chatuchak Weekend Market. It’s a mammoth market and one of the top attractions in Bangkok, with somewhere in the region of 15,000 different stalls and about 200,000 visitors each day that it’s open. As the name suggests this is primarily a weekend market, open Saturday and Sunday, though one section, called Jatujak Plaza is open throughout the week too.

´When deciding what to do in Bangkok you’ll discover there are countless museums of different sizes and different subjects all across the city but if you want a general overview of Thai art and history, be sure to visit the Bangkok National Museum. This is the largest museum in Southeast Asia so you should set aside several hours at least for visiting this particular Bangkok attraction. It’s recommended for anyone who’d like to learn more about the intricate history of Thailand. Starting in pavilion one you’ll see some very nice exhibits that begin to summarise the country’s history. The rest of the museum is set over numerous buildings, some with more to offer, and some with better exhibits than others. Parts of the museum have benefited from refurbishment, while others would still benefit from more work, but overall the insight you’ll gain from visiting will help you have a better understanding of the local culture and more of an appreciation for the many things to do in Bangkok.

Dress code

The dress code for the conference is casual. The program will include several trips around Bangkok as well as a company visit. Temperatures in April are expected to be between 35°C to 37°C.

Any questions?

If there are any questions, please contact Dr David Achtzehn at
We look forward to welcoming you.


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